Comparison Between SAP Hybris, IBM WebSphere, and Oracle ATG Enterprise Ecommerce Platforms

There are only a few enterprise ecommerce platforms that can be suitable for your business! Here are the details about SAP Hybris, IBM WebSphere, and Oracle ATG ecommerce platforms!

There are numerous criteria that one needs to consider before choosing an ecommerce platform. Some of these criteria range from catalog management to product content, pricing, promotion, omnichannel commerce, and etc. Knowing exactly what your business needs is a huge step towards choosing the right ecommerce solution.

With hundreds of ecommerce solutions available in the market for different types and sizes of businesses, the key is to choose a platform that will best suit your store and take care of both current and future needs.

Choosing an Ecommerce platform

In this article, we will compare 3 different enterprise ecommerce platforms:

SAP Hybris

This company was established in 1997 and it allows the customers to sell in B2C and B2B markets effectively. This is an enterprise-level ecommerce solution, it has multiple tools for the mobile and web projects, and it is designed using the Java Programming Language. The customers can manage multiple stores from one admin panel. The platform also supports a multi-site architecture and it is fully optimized for multi-channel commerce. The UI can be also customers to offer a better user experience to your shoppers. It comes all the features that are required for an omnichannel commerce. As any ecommerce solution, this one has a few downsides. For example, the support for global society is limited. If you want to get a license, a lot of paperwork has to be done, the process of implementation is long and boring and the cost of maintenance is high. Some of the most popular companies that are using this platform are Volkswagen, Electrolux, The Body Shop, and etc.

IBM WebSphere

This company was first established in 1996 and since then it has evolved into a scalable ecommerce platform for enterprises. It is an omnichannel enterprise ecommerce solution that allows B2B and B2C sales to customers across different channels - store, web, social, mobile, call center, and etc. It provides you with all the functionalities you need to sell online successfully including merchandising tools, customer experience management, precision marketing, content management, advanced starter stores, and etc. It is available in 3 different editions - Express, Professional, and Cloud Editions. It has a built-in webshop, a user-friendly interface, it optimizes content for different types and formats including mobile, web, and tablet. The downsides are that the Total Cost of Ownership is high and you may need to hire an IT team to support your store. Some of the most popular brands that are using this platform are Zara, T-Mobile, and Boots.

Oracle ATG Commerce

 This is one of the most popular and top-ranked ecommerce solutions on the market. It delivers a personalized and consistent customer experience across multiple channels including the contact center, the web, mobile devices, and etc. It supports B2B and B2C solutions, it has templates for quick implementation and offers you the ability to manage multiple stores using one server. The platform allows division and organizing users into target groups. It has 2 different editions - the On-premises Oracle ATG commerce and the Cloud Edition product. Both have different licensing terms and different features. The architecture of the platform is optimized for multichannel commerce. It is expensive when compared to other ecommerce solutions, it consumes computing resources, and it is a little bit complex for beginners. Some of the most popular companies that are using Oracle ATG Commerce are Walmart, Tesco, Best Buy, and etc.

Select the ecommerce platform that suits best for your enterprise and takes care of your business needs.


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